Fresh & Ready to Eat
Design by
Thinkersoup
Role
Packaging for ready-to-eat salad
Date
Mar 2019
Communicating sustainability
Sustainability is a journey. As soon as one goal is achieved, another opportunity will present itself. The flexible packaging industry needs to embrace that journey. The packaging must immediately make the consumer understand what is the plus of the product and why it should be preferred.
We choose the shades of color that are most associated with the concept of natural and that emphasize the chromaticism of the content. The communication of packaging sustainability is achieved through a logo designed by Thinkersoup, clearly visible and understandable
