Fresh & Ready to Eat

Design by
Thinkersoup

Role
Packaging for ready-to-eat salad

Date
Mar 2019

Communicating sustainability

Sustainability is a journey. As soon as one goal is achieved, another opportunity will present itself. The flexible packaging industry needs to embrace that journey. The packaging must immediately make the consumer understand what is the plus of the product and why it should be preferred.

We choose the shades of color that are most associated with the concept of natural and that emphasize the chromaticism of the content. The communication of packaging sustainability is achieved through a logo designed by Thinkersoup, clearly visible and understandable

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