Thinkersoup is an Italian creative agency specialized in packaging design for the fruit&vegetables industry. 


We are a team of designers, packaging experts and marketing consultants.

We create innovative packaging solutions for the fruit&vegetable industry.

We like to change the rules.

Our goal is to break the conventional rules of packaging design and communication, helping companies reshape their identity and unleash their full potential.

Thinkersoup is a spin-off of SID – Scuola Italiana Design, and advanced instruction Institute founded in Padua in 1991. Our office is located inside StartCube, a start-up incubator sponsored by the University of Padua.

What we do.


We start from research and analysis to create an effective branding, visual design and packaging strategy.
We start within the company and continue in stores through analysis of the shelf and consumer interviews.



Naming, logo design and brand identity. Design for brand communication (business cards, letterhead, folders, brochure). Website content and social media campaigns.

Visual Design.

Graphic solutions for all types of packaging. The presentation starts from trend analysis in the geographical area of interest, ending with the complete packaging prototype.

New Concept.

We develop new packaging ideas. We design alternative solutions to satisfy latent needs and specific request of consumers, always in a sustainable and eco-friendly perspective.


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